Proof that our technologically advanced, high-consumption industrial system can make environmentally sound and sustainable products. We can manufacture a whole range of goods that are ecologically efficient in that they reduce waste and yet are less expensive to make than traditionally manufactured items. Pick up CRADLE TO CRADLE and the proof is right there in your hands. "This book is not a tree" the authors tell us. Its slightly heavier than your average paperback, the pages are whiter and they're also waterproof (I took the authors word on that one and am happy to say I was able to read on). The pages are made from plastic resins and fillers and in keeping with the message of "eliminating waste", the book is 100% recyclable.
McDonough and Braungart's vision of "Remaking the Way We Make Things" goes way beyond books. Why not buildings that produce more energy than they consume? Or "green" roofs that give off oxygen while cooling the occupants? How about factories that produce drinkable effluent? or products that when their useful life is over can be used as nutrients for soil? What sounds like science fiction is convincingly shown to be quite feasible by the authors. They offer numerous examples to prove it.
McDonough and Braungart cover topics such as the history of the industrial revolution, new business strategies that emphasize eco-efficiency, the relationship between man, nature, and science, and the importance of design and planning. Hopeful, well written, thoroughly researched, and packed with practical examples, this refreshing book offers an alternative to our current industrial system that "takes, makes and wastes". We have the talent, technology, and with the enthusiasm of these authors, we have the capability to achieve economic and ecological sustainability.
This is Adam's pick.
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